Karen Allen Talks Twitch for Musicians

August 16, 2021

Karen Allen has held executive positions on the digital side of the music and entertainment industry at the RIAA, Mobile Entertainment Forum, TAG Strategic, and as a consultant advising startups on strategy and business development. Intrigued by the advent of live-streaming, Allen took a deep dive into the world of Twitch streamers, and came away with a new understanding of the way audiences engage with online content. This led her to write the definitive guidebook on the subject - Twitch For Musicians - and she joins Brian and Nick to talk about the ways musicians can benefit from building an interactive online community with their fanbase, spearheaded on Twitch. Find Karen on Twitter at @twitchformusic.